WORX
Chris Rinaldi has over 20 years of experience in marketing and digital strategy. Chris currently serves as the Senior Director of Content Marketing at WORX, where they create and distributes marketing communications content for client partners. Prior to this, they worked as the Senior Director of Digital Marketing at Rectangle Health, overseeing the digital strategy of a healthcare technology company. Before that, Chris worked at ZAG Interactive as a Senior Manager of Marketing Strategy, where they coordinated online marketing retainers for financial institutions and led multiple award-winning site redesign projects. Chris also has experience as a Social Media Director at Adams & Knight, where they leveraged social media channels and produced engaging content. Chris started their career as a Copywriter at GP&P Marketing Communications, developing creative copy across various media formats. Overall, Chris has a strong background in marketing, digital strategy, and content creation.
Chris Rinaldi obtained a high school diploma from Watertown High School in 1994. Afterward, they attended Quinnipiac University from 1994 to 1998, where they earned a Bachelor of Science (B.S.) degree in Marketing from the School of Business. Chris also obtained additional certification as a Conversational Marketing Certified professional from Drift in December 2021.
WORX
WORX brings clarity to 3 things that can flip the script for you – compelling branding, dominant digital experiences, and consistent lead generation. As a nationally-recognized branding, digital and marketing firm, organizations come to WORX to solve two big issues at once: how to define an ownable business position and how to generate revenue from it. And since managing multiple agencies is often a recipe for lost time and money, organizations partner with WORX for single-source branding, digital, and marketing solutions. Unlike many agencies who tend to focus on visual communications, WORX does the “heavy lifting” – building strategies and content usable not only for marketing but also for sales, operations, employee communications, and community outreach. This unique perspective – executed by an integrated team of business strategists, creatives and technologists – is leveraged by a diverse set of companies around the corner, and corporations around the globe.