The YGS Group
Austin Rife is a seasoned corporate account executive with extensive experience in sales and marketing, currently leading as the Sales/Marketing Lead at The YGS Group since January 2022, focusing on omni-channel communication solutions across various industries, including senior living and healthcare. Prior roles include a tenure at Caskey Group, where Rife achieved significant sales growth and enhanced the firm's marketing efforts. Additionally, as co-founder of AppWrap, a subsidiary of Caskey Group, Rife played a critical role in product introduction and marketing strategy development. Rife holds a BSBA in Marketing from Appalachian State University, obtained in 2017.
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