Lauryn (Saldana) Begley, MBA

Lauryn (Saldana) Begley, MBA has a diverse background in marketing and social media coordination. Lauryn began their career as a Cashier at Wegmans Food Markets in 2016, where they demonstrated knowledge-based selling techniques and promoted new products. In 2017, they briefly served as Secretary for IBEW Local 41.

At Canisius College, Begley held several positions, including Public Relations and Marketing Graduate Assistant. In this role, they wrote and edited content for various digital products, managed critical deadlines, and prepared social media and news releases. Lauryn also served as the Chair of the Student Programming Board, organizing events and implementing new ideas. Additionally, they worked as a Portfolio Manager for the Finance Board during their time at the college.

In 2018, Begley joined Tent and Table as a Marketing Intern, where they learned to create social media content and compiled audience demographics for relationship-building purposes. Lauryn later became a Marketing Specialist, overseeing social media accounts, content creation, and special projects such as contest coordination and trade show campaigns. As a Social Media Coordinator at the company, they increased following and engagement by evaluating analytics and recommending content and retention strategies.

In 2019, Begley transitioned to a role as a Social Media Manager, working one-on-one with small businesses to create and implement social media strategies. Lauryn'sinitiatives included account optimization, content planning, content creation, and logo design.

Most recently, in 2023, Begley joined The Zimmerman Agency as a Social Media Coordinator.

Lauryn (Saldana) Begley has a solid education history with a focus on business and finance. Lauryn obtained their Master of Business Administration (MBA) degree in Finance from Canisius College in 2021. Prior to that, they completed their Bachelor's degree in Marketing/Economics from the same institution in 2020. Lauryn's education journey began in 2012 when they earned a Regents Diploma with Honors from the Buffalo Academy of the Sacred Heart.

In addition to their formal education, Lauryn has also acquired several certifications to further enhance their skills and expertise. In March 2020, they obtained the Bloomberg Market Concepts certification from Bloomberg LP. In May 2019, they earned the Google AdWords certification from Google. Lauryn also holds a Leadership and Professional Development Certificate from the Wehle School of Business at Canisius College, although the specific month and year of acquisition are not provided.