David Lo

David Lo is an accomplished professional with extensive experience in marketing and law. As the Owner and CEO of The Zoo Republic since November 1999, David has led the company’s growth and innovation. Previously, from 2011 to 2016, David served as a Board Member of The Communications Council Australia, where contributions to the APMA culminated in a merger that enhanced the visibility of the promotional and experiential marketing sectors. David's career began in law at Clayton Utz, transitioning through various roles and gaining valuable insights before pursuing entrepreneurial ventures in promotional marketing. David's academic background includes studies at the University of Sydney.

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The Zoo Republic

The Zoo Republic is a leader in brand and business activation. We change behaviour. We build brands and businesses to deliver results. We are experts in getting people to act. We deliver below-the-line marketing, shopper marketing, digital, creative, and experiential services. Our strategic vision is to change behaviour by combining business strategy, creativity and technological innovation. For our business partners that means we are in a unique position – we sit at the intersection of marketing, sales and technology. We pride ourselves on designing the solution to address the business problem. We leverage our knowledge of traditional activations and shopper marketing with our expertise in the digital world. With a thorough understanding of the path to purchase we combine our shopper marketing, activations and digital expertise to change the behaviour of shoppers and people who interact with shoppers. Our solutions range from building business critical technology infrastructure to creative campaigns. Companies that have engaged us to change behaviour include Canon, Optus, Sony, Toys R Us, Diageo, P&G, Snackbrands Australia, Carlton United Breweries, Bayer and Treasury Wine Estates. Today, we get excited by ideas that spread effortlessly between the analogue and digital worlds our consumers now live in. Ideas that inspire, engage and entertain. But most of all, ideas that get people to act.


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11-50

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