The Zoo Republic
Saskia Lo is a seasoned marketing professional with extensive experience in brand strategy and activation, particularly within the beverage industry. Currently serving as Business Director and previously as Account Service Director at The Zoo Republic since June 2012, Saskia has a proven track record in leading marketing initiatives. Prior roles include Director at The Ivy Counsel Pty Ltd, where expertise in marketing consulting was applied to brands such as Campari and Pernod Ricard, and Marketing Manager for International Beers at Pacific Beverages, focusing on SAB Miller brands. Additional experience includes Group Account Director at The Marketing Zoo and Senior Account Manager at The Marketing Store. Educational qualifications include a Postgraduate Degree in Human Services from ACAP University College and a Diploma in Marketing & Business from the University of Technology Sydney, alongside a foundational education at PLC Sydney.
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The Zoo Republic
The Zoo Republic is a leader in brand and business activation. We change behaviour. We build brands and businesses to deliver results. We are experts in getting people to act. We deliver below-the-line marketing, shopper marketing, digital, creative, and experiential services. Our strategic vision is to change behaviour by combining business strategy, creativity and technological innovation. For our business partners that means we are in a unique position – we sit at the intersection of marketing, sales and technology. We pride ourselves on designing the solution to address the business problem. We leverage our knowledge of traditional activations and shopper marketing with our expertise in the digital world. With a thorough understanding of the path to purchase we combine our shopper marketing, activations and digital expertise to change the behaviour of shoppers and people who interact with shoppers. Our solutions range from building business critical technology infrastructure to creative campaigns. Companies that have engaged us to change behaviour include Canon, Optus, Sony, Toys R Us, Diageo, P&G, Snackbrands Australia, Carlton United Breweries, Bayer and Treasury Wine Estates. Today, we get excited by ideas that spread effortlessly between the analogue and digital worlds our consumers now live in. Ideas that inspire, engage and entertain. But most of all, ideas that get people to act.