Xanthe Pickford-Avery has a diverse work experience spanning various industries. They started their career at TOPSHOP TOPMAN as a Sales Assistant, where they gained valuable customer service skills and experience working in a fast-paced retail environment. They then worked as a Bartender at Revolution, where they learned new skills and successfully balanced their university work. After that, they joined Starbucks as a Barista, where they quickly became a senior team member and took on the responsibility of training new staff. They later joined MediaCom as a PPC Assistant and then transitioned to the role of PPC Executive. Currently, Xanthe is working at the7stars, starting as a PPC Account Manager and progressing to the role of Paid Search & Retail Media Director. Their current role is Head of Search.
Xanthe Pickford-Avery completed their Bachelor of Arts (BA) degree in Marketing Management with Fashion at the University of Central Lancashire from 2011 to 2014. Prior to this, they attended Leek High Specialist Technology School but no degree or field of study was specified. In addition to their formal education, Xanthe has obtained several certifications, including Criteo University in May 2022, Amazon Advertising Certified in July 2021, Accredited Member of the IPA (Institute of Practitioners in Advertising) in December 2017, IPA Commercial Certificate and IPA Foundation Certificate from the Institute of Practitioners in Advertising (IPA) in May 2015, Google AdWords Certified in November 2014, Bing Ads Certified in September 2014, DoubleClick Search Certified in August 2014, and an IPA Search Certificate for which the month and year of obtaining are unspecified.
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