Lou Hudson

VP, Sales Majors & Nationals at The Advocate

Lou Hudson is Vice President of Advertising for Majors & Nationals for all Advocate brands and markets. She joined The Advocate in 2012, bringing more than 25 years of experience as a sales and marketing leader in New York, Chicago, and Miami markets as part of Knight Ridder, Tribune, and ADVO.

Hudson is a member of three national business and advertising organizations: Multi-Cultural Executives, National Marketing Association, and National Advertising & Marketing Coalition.

Locally, she is involved in community organizations including the Greater Baton Rouge Food Bank, the Pennington Foundation, Rotary Club and Catholic Charities.

Hudson is a native of Yucatan, Mexico, but grew up in Arlington, Texas, where she attended the University of Texas and Texas A&M for graduate work. She is a resident of Baton Rouge and is married to Chip Coulter. Together, they have four daughters. She is also fluent in Spanish.


  • VP, Sales Majors & Nationals

    Current role

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