theGrio
Kashira "Kash" Alexander is an accomplished media professional with extensive experience in program production and content strategy. Currently serving as the Executive Producer of Programming at theGrio since January 2022, Kash previously held key positions at The Weather Channel from 2004 to 2022, including Director of Live Programming and Storytelling and Executive Producer of Weekend Live Programming, where notable achievements included launching highly-rated shows and developing successful content strategies. Kash's past roles also encompass project management for Quibi's Weather Today and various productions at local news stations, showcasing a strong ability to lead teams, manage budgets, and deliver compelling content. Kash holds a Bachelor of Science degree in Communication and Media Studies from Virginia Commonwealth University.
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theGrio
TheGrio.com, owned by Entertainment Studios LLC, is the first video-centric news community site devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets. TheGrio features aggregated and original video packages, news articles, and blogs on topics from breaking news, politics, health, business, and entertainment, which concern its niche audience. The goal of TheGrio is to be the news portal that satisfies the desire of African-Americans to stay informed and connected with their community. TheGrio’s editorial mandate is to focus on news and events that have a unique interest and/or pronounced impact within the national African Americans audience.