Pedro Martins

Pedro Martins is a seasoned marketing professional with extensive experience in leadership roles across various organizations. Currently, Pedro serves as Chief Growth Officer at Total Media, focusing on company and division growth, client management, and sustainability initiatives. In addition, Pedro holds the same title at behave, a leading behavioral consulting firm, driving commercial growth through actionable insights for major brands. As Co-Chair of the IPA New Business and Marketing Group, Pedro advocates for excellence in new business strategies within the industry. Pedro's prior experience includes significant positions at Upward Brown Media and Civista, complemented by educational credentials that include Mini MBAs in Brand Management and Marketing, as well as a BA (Hons) in Business Studies from Kingston University.