Tobi Asare

Tobi Asare currently serves as Managing Partner and Head of Growth at OMD UK, focusing on strategic organic growth, new business, and agency reputation, and has been recognized as one of the top new business chiefs in media by Campaign Magazine. Previously, Tobi held a Business Development Director role at OMD UK and was recognized in Campaign UK's Top five new business chiefs in 2022. Tobi is a WACL member and serves as a Board Trustee for CoppaFeel!, while also participating in the IPA New Business and Marketing Group. Additionally, Tobi is an author, with a debut book published in March 2023. Prior experience includes leadership positions at Guidepoint, Market Gravity, and AlphaSights, along with academic qualifications in law from The University of Manchester and BPP Law School.