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Bo Haaber

Co-Founder, CEO

Founder of TheMagic5, developing the ultimate swimming product. "One size shall fit only one".


My responsibility there is general management and developing our fantastic products.


Worked with IT my whole career, as Sales Executive, Sales Director, EVP and business developer. I am a strong executer.


Prior to this I was Executive Vice President for EG Citizen Solutions. The division in EG that serves local governments, regional governments and utility companies.


Prior to joining EG, I was an entrepreneur and started a company that produced and marketed the first music streaming device in Denmark. I also started nrgX which is an energy portal.


From 1989 to 2008, I worked with IBM – the last seven years as Director of Sales, responsible for sales to the public sector in Denmark.


I graduated as an Academy Engineer from the Technical University of Denmark (DTU) in 1993. I also completed an executive MBA at Henley Management College in 2005.


Live in North Carolina with my family. I have three kids, and my wife works with SAS Institute


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Roles at THEMAGIC5

  • Co-Founder, CEO

    September, 2017 - present


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