Allen Jones has a diverse work experience spanning several industries. Allen is currently serving as the Chief Marketing Officer at Theralogix since October 2022. Prior to this role, Allen was the Owner of Highway 1, a creative marketing consultancy, where they provided business consulting, brand building, and marketing strategy services.
From 2016 to 2022, Allen worked at Nordic Naturals as the Chief Marketing Strategist & Creative Director. In this role, they led business planning, marketing strategy, and brand development for the nutritional supplement company. Allen also directed creative campaigns across various media platforms and developed innovative programs to drive sales.
Earlier in their career, Allen served as the Chief Marketing Officer | Partner at Figge Cellars Wine Company, where they led business, brand, marketing, and sales initiatives. Allen developed and executed creative work and implemented a direct-to-consumer (D2C) model through an e-commerce site and wine club program.
As the Senior Director, Strategy & Development at HMA | Intelligent Marketing from 2010 to 2015, Allen built, managed, and measured digital marketing programs for luxury hotels and resorts. Allen utilized guest data, personalization, and creativity to drive revenue for client partners.
Allen also had experience as the Chief Marketing Officer at Blue Horse & Trumpet, a creative marketing agency startup, and as the Executive Vice President at Bailey Gardiner, where they built and ran a creative branding agency within a full-service public relations firm.
Overall, Allen Jones has a strong background in marketing strategy, brand development, and creative direction, with experience in various industries including nutritional supplements, wine, luxury hospitality, and creative agencies.
Allen Jones has a Bachelor of Science (BS) degree in Advertising from The University of Texas at Austin.
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