Sabrina Fenster

Creative Director at The Shelf

Sabrina Fenster has had a diverse work experience in various roles. Sabrina started their career as an intern at Cossette Communication-Marketing in 2007. Sabrina then worked as a promotions representative at NEWAD and as a marketing and development manager at the Canadian Gene Cure Foundation. From 2006 to 2008, they were an associate producer at Vancouver Fashion Management Inc. - Vancouver Fashion Week.

In 2008, they co-owned and directed a boutique agency called Strut Inc., where they handled marketing communications, media relations, social media, B2B sales, and event planning for clients in the fashion, beauty, and lifestyle industries.

From 2010 to 2011, they worked as a marketing and community manager at mTrip Travel Guides, where they participated in the launch of a travel guide application and managed brand strategies, product development, and marketing campaigns.

Sabrina then worked as a marketing manager at SoMedia, where they assisted in developing marketing plans, implemented communication strategies, created video marketing campaigns, and managed investor relations.

As a digital marketing and social media strategist, they worked freelance and managed social media strategies for various agencies and clients in the food, fitness, healthcare, fashion, and influencer spaces from 2012 to 2015.

In 2014, they joined Shelf Inc. as the director of marketing, where they facilitated creative projects, tested and optimized marketing tactics, and attracted prospects. Sabrina later became the director of account management at Shelf Inc., where they strategized influencer marketing campaigns and managed account managers.

Additionally, they founded a street style blog called StreetScout.Me in 2011, where they gained recognition as a fashion photographer in cities like New York, Paris, and Montreal.

Overall, Sabrina has extensive experience in marketing, social media, influencer marketing, and event planning in various industries.

Sabrina Fenster completed their Bachelor of Arts degree in Psychology from Concordia University from 2001 to 2005. Sabrina then pursued further education at the British Columbia Institute of Technology from 2005 to 2007, earning a diploma in Marketing Management with a focus on Marketing Communications.

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