Gina Ballenger

Strategic consultant and brand advocate. Gina advises the world’s biggest brands and creative agencies on their marketing and content strategies for Twitter. She helps brands find their storytelling superpowers through immersive planning sessions, 1:1 consultations, content audits and strategic frameworks.

As Director of Brand Strategy at Twitter, Gina partners with the most prominent brands and creative agencies to help them build effective marketing strategies on Twitter. In this consultative role, she inspires and empowers brands and agencies to build their content strategies, and enhance content discoverability and engagement.

Prior to joining Twitter, Gina led Enterprise Social Media Marketing for Wells Fargo where she built frameworks and managed teams to operationalize content strategies and execute integrated marketing campaigns. She spent the last two decades working in start-up environments for large organizations, championing change in an always-evolving digital world to enable storytelling at the speed of social. Gina was named one of the top 25 Digital Marketers of 2013 by BtoB Magazine and has presented at a variety of industry conferences and events. She believes that now more than ever, brands should leverage amazing content to transform followers, fans and friends into brand advocates.

Gina and TheSocialArchitects founder, Donnetta Campbell, frequently teach a popular workshop called “Purpose Driven Brand Building on Social Media” together.