Peter Fader

Peter Fader, a Professor of Marketing at The Wharton School, University of Pennsylvania since 1987, also holds roles as Director and Co-Founder at Theta since May 2018 and Co-Founder at Peerful since August 2022. Peter was Co-Founder at Zodiac™ (Acquired by Nike) from April 2015 to March 2018. Peter Fader holds a SM and PhD in Marketing from MIT Sloan School of Management (1987) and a SB in Mathematics from Massachusetts Institute of Technology (1983).