Anthony Potgieter

Anthony Potgieter is a seasoned entrepreneur and e-commerce expert with extensive experience in leading digital transformation and driving revenue growth across various industries. As the Founder of Stealth Startup and a Strategic E-commerce Advisor at TheWMarketplace, Potgieter leverages deep knowledge in e-commerce strategy, paid media, and consumer experience. Currently serving as the Director of Ecommerce at Stanley 1913, Potgieter oversees Direct to Consumer operations in North America, focusing on brand visibility and exceptional consumer engagement. Previous roles include Director of Ecommerce at Evolve and Wyze, where Potgieter led significant strategic initiatives and digital transformations. With a background in engineering and design, Potgieter has worked with notable clients, enhancing their e-commerce capabilities and driving significant business growth. Potgieter holds a degree from the University of California, Riverside.