Martin Palamarz is a seasoned professional in strategy and management, currently serving as Co-Founder of TheyDo, a pioneering persona and customer journey management platform. Prior experience includes roles as Strategy & Founding Partner at de.foundation, where Martin focused on transforming businesses for the attention economy, and as Interim Strategy Director at Nomads Agency, enhancing creative innovation for clients. Martin has also contributed to Randstad Nederland as an Interim Agile & Business Design Coach and led strategy and delivery at Jungle Minds for digital solutions. Previous positions include Director of Strategy at STRANGELOVE, Owner & Strategic Partner at Lateral, and key roles at 180 Amsterdam, AKQA, and Agency Republic. Martin holds a master’s degree in Organization and Marketing from Handelshögskolan i Göteborg.