Bill Smith-Coats

Bill Smith-Coats is an accomplished professional with extensive experience in sales and business development across the food and beverage industry. Currently serving as the Head of Sales (Nutrition) at THG since January 2023, Bill previously held key positions including Commercial Director at Wholebake Limited and Interim General Manager at 9Brand Foods. Bill's career highlights include a role as Business Development Director at The Cake Crew, where a £2 million brand was successfully launched, and serving as Sales & Marketing Director at 2 Sisters Food Group. With a strong background in managing substantial P&Ls and leading teams, Bill has consistently demonstrated expertise in driving growth and developing strategic business plans throughout a progressive career that began in retail management with WHSmith. Bill holds an HND in Graphic Art, a foundation degree in Design and Applied Arts, and A levels in Graphic Design and other related subjects.