Shang Ni

Shang Ni is a seasoned professional with extensive experience in eCommerce and trading across Southeast Asia. Currently serving as a Senior Trading Executive for MyProtein at THG since July 2020, Shang Ni focuses on direct-to-consumer trading in markets such as Hong Kong, Singapore, and Malaysia. Previously held the position of Senior Ecommerce Executive at THG Beauty, demonstrating a strong background in marketplace management and brand profitability for various FMCG brands. Earlier roles include eCommerce trading and marketing at Ruder Finn Public Relations and Communications, where Shang Ni managed Bentley's PR initiatives in Asia, and as a Communications Associate at Beijing Enlight Media Co. Ltd., where significant growth in social media following was achieved. Educational qualifications include a Master’s degree in e-business management with a specialism in data science from the University of Warwick and a Bachelor's degree in management with a focus on accounting from the University of International Business and Economics.