Capucine Staat

Capucine Staat is an experienced Product Manager with a strong background in brand management and marketing. Currently, at Thiga since November 2025, Capucine previously held similar roles at Lydia and Pernod Ricard, where significant contributions included project management, strategic brand building, activation initiatives, and e-commerce development. Key experiences at Pernod Ricard encompassed managing multiple 360° projects and collaborating with agencies and teams for successful brand activations. Additional roles in prestigious companies such as Moët Hennessy Diageo and Clarins strengthened Capucine's expertise in sales analysis and product launch strategies. Capucine holds a Master's degree in Marketing from ESSCA and has also studied Financial Business Administration at the University of Macau.