think brand play
Désirée Bambynek is a highly experienced strategy professional currently serving as the Strategy Director at think brand play since April 2022, where responsibilities include directing strategy, research, and consulting in various brand-related areas. With a diverse background, Désirée has also held roles as a Writer for debambynek.substack.com and as an Advisor and Co-Founder at The Creative Insider. In a prior position as VP Director of Data-Driven Marketing & Engagement at SOLVE(D) | An IPG Health Company, Désirée contributed to marketing strategies in Germany. Previous experiences include serving as Director International Growth & Strategy at fischerAppelt, where leadership encompassed international agency growth and marketing operations, and as Director Digital & Strategy at Leo Burnett GmbH, overseeing the launch of a new FMCG brand. Désirée's expertise extends to consulting for various organizations, emphasizing digital strategy development, brand positioning, and enhancing client success across multiple industry sectors.
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think brand play
think brand play is a strategy practice fueled by curiosity and agility. We help b2b brands connect with their audiences, create value and strategically evolve — on their own terms. With a balance of strategic rigor and creativity, we turn insights into experiences that foster brand connections while shaping opportunities to innovate. What that might look like: • Conducting custom research and interviews to understand signals and trends • Refining brand and product positioning • Unfolding data for customer insights that inform messaging and marketing strategy • Developing coherent brand experiences across content and touchpoints • Increasing brand value and demand throughout the customer life cycle • Exploring and mapping opportunities that shape strategic brand evolution We’re not just another agency or full-service consultancy. We’re strategic thinkers and collaborators who specialize in providing insights, context and direction.