Adam Ferrier is a consumer psychologist and founder of several successful agencies, including MSIX and Thinkerbell, which has received multiple accolades such as Campaign UK's Global Agency of the Year (2nd) in 2023. After studying commerce and clinical psychology, they began their career as a psychologist in maximum security prisons before transitioning to advertising with Saatchi & Saatchi. Adam co-founded Naked Communications in 2004, leading it to win numerous awards, and has authored two books on behavior change. They are also a media commentator, podcast co-host, and keynote speaker, recognized for their contributions to marketing and creativity.
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