Gerardo Araux

Gerardo Araux has over two decades of experience in the advertising industry, currently serving as the General Director of Advertising at Thinking Group since March 2006, where Gerardo founded the agency and achieved profitability within six months while developing branding strategies for over 70 clients. Previous roles include Director of Accounts at McCann Erickson, where Gerardo worked on high-profile campaigns for brands such as Mastercard and Microsoft, significantly increasing Mastercard's market positioning. Gerardo's experience also includes leadership positions at Grey Worldwide and Young & Rubicam, managing major brands like Gatorade and Aeromexico. Gerardo holds a Licentiate degree in Communication Sciences from Universidad del Valle de México, a diploma in Marketing from Centro Avanzado de Comunicación de Grupo Ferrer, and completed a program in Executive Coaching and Team Alignment at Tecnológico de Monterrey.