Mike O'Keeffe

Mike O'Keeffe has a diverse work experience in marketing and demand generation roles. Mike is currently the Head of Marketing at Thirdfort, where they focus on enabling property and legal businesses to securely onboard clients through a mobile app and web portal. Prior to this, they worked at Permutive for four years, starting as the Demand Generation Manager and eventually becoming the Head of Growth Marketing. During their time at Permutive, Mike built and ran the demand generation and marketing operations functions, leading successful integrated marketing campaigns and significantly contributing to the company's annual recurring revenue. Before Permutive, they were a Marketing Associate at CarGurus, where they developed and executed B2B acquisition and retention marketing campaigns. Mike's early experience includes roles at Quantcast, where they worked as a Demand Generation & Marketing Operations Associate and a Demand Generation Coordinator, executing marketing programs and managing lead qualification. Overall, Mike O'Keeffe has a strong background in demand generation, marketing operations, and driving revenue growth through various marketing channels and strategies.

Mike O'Keeffe's education history includes several academic institutions and additional certifications. From 2009 to 2014, they attended Trinity College Dublin, where they pursued a degree in Business Studies and Spanish BBS (Lang.). Their field of study included Business Organization and Management, Marketing, Spanish, and Strategy. In 2012 and 2013, they studied abroad at the Universidad de Salamanca as part of the ERASMUS program, focusing on International Business.

Later, in 2020, Mike completed the Marketing Week Mini MBA with Mark Ritson, specializing in Marketing. Additionally, they have obtained various certifications, including the Google AdWords Display Advertising Certification from Google, though it is unclear when exactly they received this certification. Mike also holds certifications such as the Inbound Certification from HubSpot, the Marketo Certified Expert, and the Real-time Advertising Fundamentals from Quantcast. The specific months and years of obtaining these certifications are not mentioned.