Catherine Herzog

Catherine Herzog is an accomplished professional with extensive experience in business development and marketing, particularly in the beverage alcohol and performing arts sectors. Currently serving as Account Director at Thirstie, Catherine has successfully doubled the company's nationwide network of retailers and managed significant brand partnerships with global alcohol brands, implementing innovative solutions and strategies to drive growth and reduce churn. Previous roles include Vice President of Business Development at Show-Score, where strategic partnerships and sales initiatives were developed, and various positions at Serino Coyne focused on marketing for Broadway productions. Catherine holds dual degrees in Business Administration with a focus on Marketing and Theatre Arts from the University of Michigan.