Erica Strandberg Randhawa

Erica Strandberg Randhawa has worked in the design industry since 2007. From 2007 to 2012, they worked at Levi Strauss & Co. as an Assistant Merchandiser/Data Coordinator, where they identified market needs and developed product lines for Levi's retail, wholesale, and online channels. From 2012 to 2019, they worked at Fluid as a Senior Art Director, designing responsive, conversion-driving ecommerce experiences for some of the world's biggest brands. Erica also worked as an Art Director, Associate Art Director, Senior Web Designer, Web Designer, Associate Web Designer, and Design Intern during their time at Fluid. Additionally, from 2009 to 2019, they worked as a freelance Illustrator, creating unique, vector-based illustrations for art prints and graphic tees. In 2019, they joined Pattern as a Design Director and Senior Art Director.

Erica Strandberg Randhawa received a Bachelor's Degree in Design with a Minor in Textiles & Clothing from the University of California, Davis between 2003 and 2007.