Rice
Joshua Breidenbach is a seasoned creative professional with extensive experience in branding, design, and creative direction. Currently serving as a Judge for Young Guns 22 at The One Club for Creativity, Joshua has been a Co-founder and Executive Creative Director at Rice since 2011, where Joshua established the agency as a leading branding and design firm in Vietnam, working with high-profile clients like Unicef and Nike. Previously, Joshua held roles as Design Director and Art Director at Lowe and Partners Worldwide, where Joshua developed a robust design department, and as a Graphic Designer at Landor, focusing on corporate identity and packaging. Joshua started their career as a Head Pressman at Ars Brevis Press and holds a Bachelor of Fine Arts in Graphic Design from the Art Academy of Cincinnati.
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Rice
Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. We believe that powerful creative solutions can transform organizations, broadcast extraordinary stories, and make positive impacts. Approach Design is a change-maker. We believe great ideas are ones that challenge conventions, ourselves, and our clients. We believe the integration of cultural insights, robust strategy, and forward-thinking design—results in ideas that make lasting and positive impacts. We leverage a discovery-driven process. We prioritize close collaboration with our clients to clearly understand how we can deliver the most relevant solutions. We embrace the unknown, and become strong partners to our clients.