thjnk
Ulrike Schneider has a diverse and extensive work experience in copywriting and creative direction. Ulrike began their career as a Juniortexterin at fischerAppelt in 2011 and then moved on to work as a Juniortexterin at Zum goldenen Hirschen in 2013. In the same year, they also worked as a Juniortexterin at Shanghai Berlin. In 2015, they joined Heimat Werbeagentur GmbH as a Texterin/Copywriter and later became a Creative Director at thjnk Berlin GmbH. Ulrike then transitioned to thjnk where they currently hold the role of Creative Director Copy.
Ulrike Schneider's education history began in 2007 when they enrolled at Humboldt-Universität zu Berlin. Ulrike pursued a Bachelor of Arts degree in Germanistische Linguistik, Musikwissenschaften und Medienwissenschaften, and completed their studies in 2011. In the same year, Ulrike attended Texterschmiede Hamburg, where they obtained a degree as a Copywriter, with a focus on Text und Konzeption.
thjnk
thjnk AG (“thjnk”) is a independent creative agency group in Germany.Founded in Hamburg in 2012, thjnk AG currently has offices in Berlin, Munich, Dusseldorf, Zurich and New York. The agency’s client roster includes McDonald’s, adidas, GlaxoSmithKline (GSK), Haribo and Paulaner (the Germany brewery founded in Munich in 1634) and Audi, for whichthey created this “Mechanics” spot in 2015. According to the agency’s website, it is now one of the top three agencies in Germany.