Hayat ZEROUALI is currently the Group Purchasing Officer and Chief of E-Commerce Group & digital business at THOM. Hayat joined the company in January 2013 and played a crucial role in creating the e-commerce department. With their extensive experience in CRM, traffic management, and project leadership from their time at Pixmania and other companies, Hayat has successfully led various digital marketing initiatives and launched major projects. Hayat is a skilled professional with a strong background in digital business management and strategy.