Barb Henderson

Barb Henderson serves as Vice President of Content Strategy and Chief Content Officer at Thomas Jefferson University/Jefferson Health, with a focus on managing corporate, marketing, and patient communications since August 2007. Prior to this role, Barb held various positions at IMS Health, including Director of Media Relations and Public Affairs, where responsibilities included building relationships with key healthcare stakeholders and developing global media relations programs. Additional experience includes leadership roles at the American Heart Association, overseeing communications and public affairs, and positions at Shared Medical Systems, focused on employee communications. Barb holds a BA in Communications from La Salle University.