Aaron McCants

Aaron McCants, MBA, is an experienced marketing professional with a diverse background in product marketing and strategic consulting. Currently serving as a Product Marketing Manager at Thomson Reuters, Aaron has spearheaded initiatives to enhance product awareness and customer retention while managing a case studies program. As a Principal Consultant at Idea Lab Consultants, Aaron delivers strategic business solutions to SMB clients. Previous roles include Channel Marketing Manager at Hisense USA, Product Marketing Manager at Terminal, and Product Marketing Analyst III at IRI, where Aaron demonstrated expertise in campaign development, market analysis, and cross-functional team success. Aaron's career also includes significant contributions at Ameriprise Financial Services and various freelance marketing projects. Aaron holds an MBA from Hamline University and a Bachelor's degree in Communication, Public Relations, and Advertising from the University of South Alabama.