Abigail Fawcett

Abigail Fawcett is an accomplished marketing professional with extensive experience in partner marketing, digital strategy, and consumer engagement. Currently serving as a Partner Marketing Manager at Thomson Reuters, Abigail develops targeted marketing campaigns aimed at customer acquisition and retention while collaborating cross-functionally to enhance joint campaign efforts. Prior experience includes a role as Senior Planner in Data Strategy at General Mills, where a focus on consumer journey mapping enhanced engagement and conversion rates. Previous positions at FindLaw and various internships further highlight expertise in digital marketing and SEO strategies. Abigail holds a Bachelor's degree in Digital Marketing Technology from the University of Wisconsin-Stout and is pursuing a Master's degree in Communication Management with a specialization in User Experience Strategy at the University of Denver.