Thorogood
Bianca Boettcher is an accomplished marketing professional with extensive experience in leading marketing strategies and managing campaigns across various sectors. Currently serving as the Marketing Director at Thorogood since September 2014, Bianca oversees both internal marketing initiatives and the collaboration with external digital marketing agencies. Previously, as a Marketing Manager, Bianca developed the in-house marketing department and managed budgets for multiple product lines in the footwear industry. Earlier experience includes roles as Account Executive and Director of Agency Services at Creative Communication and Design, as well as positions at s+a advertising and Linetec. Bianca holds a BA in Marketing from the Lubar College of Business and a Bachelor of Business Administration from the University of Wisconsin-Milwaukee.
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Thorogood
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The foundation you stand on is only as good as what you're standing in – and people wearing Thorogood® boots are seldom just standing around. As an employee-owned company in Wisconsin, Thorogood® takes pride in building high-quality, job-fitted footwear designed for hard-working people around the world. Shift by shift for 130 years, we've been building shoes to work hard and to always work. And once the shift is over, we've got no problem finding other ways and other places to put those boots to work. Thorogood® boots are tough, durable, and provide support throughout the day to help you get the job done. Whether you're pounding pavement, raising the roof, on the hunt, or at the jobsite, we build boots to give our customers the firm footing they need to get you through the day. Because "good enough" is never good enough. Since 1892, we've been pouring our soul into every sole, proving our worth with every welt, furthering our legacy with every lace.