Bianca Boettcher

Bianca Boettcher is an accomplished marketing professional with extensive experience in leading marketing strategies and managing campaigns across various sectors. Currently serving as the Marketing Director at Thorogood since September 2014, Bianca oversees both internal marketing initiatives and the collaboration with external digital marketing agencies. Previously, as a Marketing Manager, Bianca developed the in-house marketing department and managed budgets for multiple product lines in the footwear industry. Earlier experience includes roles as Account Executive and Director of Agency Services at Creative Communication and Design, as well as positions at s+a advertising and Linetec. Bianca holds a BA in Marketing from the Lubar College of Business and a Bachelor of Business Administration from the University of Wisconsin-Milwaukee.