Linye Wu is the founder and Innovation Director at OF Innovation consultancy, established in 2019, which focuses on identifying social impact opportunities in business cooperation. Previously, Linye contributed to user experience design at various companies, including China Pacific Insurance Company and PwC, where they implemented design solutions to enhance user engagement and product usability. Linye has also led design teams at ThoughtWorks, working with top global companies to advance innovation services. Additionally, they have experience in organizing product design workshops and conducting user research across multiple industries.
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