Threshold Sports
Penny Betts (nee Welch) is the Chief Client Officer at Threshold Sports, where Penny oversees partnerships, account management, and consulting. Prior to this role, Penny served as Head of Sponsorship and Events at Samsung Electronics, managing high-profile sponsorships like Chelsea FC and the UK Olympics. Penny also has experience as a Consultant at Octagon and as a Sponsorship and Events Manager at Diageo. Penny holds a 2:1 degree in Geography from the University of Bristol.
Threshold Sports
Our purpose is to help people realise their potential through world-class events. We create and deliver breathtaking challenges for the public, corporate and charity sector. Whether it’s walking 5km, cycling the length of the UK or summiting Kilimanjaro – we’re all about discovering where More Is In You. Our events have the power to make a difference, with measurable impact on employee engagement and health and wellbeing. Providing this platform and raising millions for charity makes it the best job in the world. Find out more at www.thresholdsports.co.uk or get in touch at info@thresholdsports.co.uk