Hira Zaidi

Hira Zaidi has a diverse work experience spanning various roles and industries. Hira currently serves as the Head of Product at thriftify since April 2022. Prior to this, they worked as a Lead Product Manager at thriftify from March 2021 to March 2022.

Hira's previous experience includes working at Daraz, where they held multiple roles. Hira was the Regional Product Manager - Buyer Platform from September 2019 to March 2021. During their time at Daraz, they were also involved in the Jumia Group Migration, overseeing UATs and optimizing the backend and frontend systems. Hira played a crucial role in the acquisition of Alibaba, leading the migration to Alibaba systems for the website and mobile application. Additionally, they led the revamp of Daraz's transactional communication journey, responsible for the project's development, testing, and launch.

Before Daraz, Hira worked at Keenu as a Product Manager, focusing on online payments, mobile application, UI/UX, and customer experience. Hira also served as an Assistant Product Manager during their tenure at Keenu.

Prior to that, Hira worked as a Senior Executive at BOL Media Group and as a Client Service Executive at Standard Chartered Bank. Hira began their professional journey as a Marketing Intern at Dawn Group of Newspapers.

Overall, Hira Zaidi's work experience demonstrates their expertise in product management, project leadership, system migration, and strategy implementation across various sectors.

Hira Zaidi completed their Bachelor of Business Administration (BBA) degree in Marketing at Karachi University, from 2008 to 2010. Hira then pursued a Master of Business Administration (MBA) degree in Marketing at Karachi University from 2011 to 2012.