Sam Rodriguez currently serves as the Director of Operations at Thrive Cannabis Marketplace, a position held since July 2024. Prior experience includes roles at Jushi Holdings Inc. as the Director of Retail Operations for Nevada and California, and Director of Sales Operations and General Manager at NuLeaf Nevada. Previous positions also encompass Executive Assistant III at Williams-Sonoma, Corporate Program Manager and Executive Assistant at Hakkasan Group, and various administrative roles at OnTrac, CorVel Corporation, and Animal and Insect Pest Management. Rodriguez began a career in retail management as a Store Manager at Zumiez and holds an Associate of Arts degree in Liberal Arts and Sciences from Santiago Canyon College.
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