Barron Kennedy II

Barron Kennedy II currently serves as the Head of Data + Business Analytics at Thrive Causemetics Inc. since March 2024, leading data analytics initiatives that inform company strategy across various departments. Prior to this role, Barron was the Director of Data Strategy & Analytics at Wpromote, where responsibilities included building and scaling the Data Strategy & Analytics team, as well as defining critical data offerings such as Marketing Mix Modeling and Multi-Touch Attribution. Barron's experience also includes roles as Assoc. Director and Sr Data Analyst at Basis Technologies, Sr Marketing Analyst at Sorenson Media, Marketing & Operations Analyst at National CineMedia, and Advertising Analyst. Barron holds a Bachelor's degree in Business Analytics from Louisiana State University, earned from 2010 to 2014.