Madeline Silver

Madeline Silver is an accomplished professional with extensive experience in data and strategy within digital marketing, currently serving as the Director of Data & Strategy at Thrive Digital since February 2018. Madeline has managed a significant portfolio with a monthly spend exceeding 3 million, overseeing a team of specialists focused on data-driven advertising strategies, performance analysis, and stakeholder engagement. Prior to Thrive Digital, Madeline held multiple roles, including Client-Facing SEM Campaign Manager at Yellow Pages, where independent management of a 1.5 million annual SEM portfolio was achieved, and experience as an Inbound Strategist at Redbird Communications. Madeline's educational background includes a Professional Diploma in Digital Marketing & Strategy from RED Academy, a Bachelor of Arts in English Literature from McGill University, and a degree in Data Analytics from BrainStation.