Thrive Market
Michael Pierce is a seasoned entrepreneur and executive with extensive experience across multiple industries. As the CEO and Founder of American Gun Owners since May 2024, Michael leads initiatives in the firearm advocacy space. Additionally, Michael has served as a General Partner at Digital Ventures since 2014, a role that underscores expertise in venture capital. Michael's advisory capabilities are reflected in senior advisor positions at Cargomatic, Inc., and Thrive Market, both held since 2017 and 2014, respectively. Previous leadership experience includes serving as CEO at Raw Milk from January 2020 to July 2023, and as Partner at WPSChallenger from 2011 to 2014. Michael co-founded Zero Gravity Management and was a partner at Pierce/Williams Entertainment. Michael holds an LL.B. in Law from UCL and has an academic background from Strathcona Twedsmuir School and Western University.
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