Tricia Downes

Tricia Downes is a seasoned professional in digital operations and performance optimization, currently serving as a Senior Performance Strategist at Thryv since August 2020. Prior to this role, Tricia worked at DexYP for six years, where positions included Supervisor of Digital Optimization and Performance, Sr. Campaign Manager, and Platinum Campaign Manager, focusing on client collaboration to achieve marketing strategies and business objectives. With a background at Hatala Systems Group, Tricia held roles from Marketing Associate to SEM Account Manager, contributing to custom software development projects and technical support services for Fortune 500 companies. Tricia holds a Bachelor's Degree in Marketing from The University of Texas at Arlington and has experience in executing promotional campaigns across various platforms.