Lucie Chemel

Lucie Chemel currently serves as the Global Head of Sport Business Unit and Selfcare Manager at Thuasne, where responsibilities include leading the Sport Category Strategy and managing a team focused on sales, product development, and marketing. Prior experience includes the role of Global Sport & Selfcare Manager at Digitsole, where Lucie achieved brand development and the launch of a B2B presence in the US. As Marketing Director for Polar Electro Oy, Lucie implemented data-driven marketing strategies and managed key accounts. Lucie's journey includes extensive travel across Southeast Asia, fostering skills in autonomy and resourcefulness. Additionally, Lucie has a significant background at Nike, where roles included Brand Manager and Brand Planning Assistant, focusing on the European running market. Lucie holds multiple degrees in Marketing, Business Negotiation, and Business Administration from renowned institutions.