Cassandra Desrochers

Cassandra DesRochers has a diverse range of work experience in various marketing and sales roles. Cassandra joined Tibersoft in 2020 as a Solutions Consultant, where they were responsible for selling B2B enterprise SaaS foodservice software to major food manufacturers in the US and Canada. During their time there, they successfully completed renewals and exceeded target increases. Cassandra also served as the Interim Marketing Director at Tibersoft from September 2021 to February 2022. Prior to Tibersoft, Cassandra worked as a Brand Manager at Vega from June 2017 to February 2020. Cassandra also held the position of Marketing Business Analyst at Mark Anthony Group from June 2015 to June 2017. Their earliest work experience includes roles at General Mills, where they served as an Account Development Manager from August 2013 to June 2015, and as a Sales Development Associate from July 2012 to July 2013. Overall, Cassandra has demonstrated a strong track record in marketing and sales, with a focus on B2B solutions and the foodservice industry.

Cassandra DesRochers obtained an Honours BBA degree in Business and Spanish from Wilfrid Laurier University, completing their education from 2008 to 2012. Cassandra also has various certifications, including Graphic Design Foundations, UX Design, UX Foundations, Neuromarketing, Advanced Branding, Advanced Product Marketing, Change Management, and WSET 1 and 2 from the Wine & Spirit Education Trust. The exact dates of their certifications are not provided.