Sandra Höfler

Sandra Höfler serves as the Senior Director of Performance Marketing, International at Ticketmaster, leading the development of a paid media agency business model across over 30 markets in EMEA, APAC, and LATAM. With a proven track record in performance marketing and digital strategy, Sandra previously held roles that included Director of Performance Marketing at Ticketmaster, where significant efficiencies were achieved, and Senior Marketing Manager at WeWork, facilitating rapid growth across multiple countries. Additionally, Sandra is a Lead Instructor for Digital Marketing & Strategy at BrainStation, guiding students through essential marketing disciplines. Educational qualifications include two Mini MBAs from Marketing Week and a Master’s degree in International Business and Marketing from FH Joanneum.