Santi Juan Aparicio

Santi Juan Aparicio has extensive experience in marketing, currently serving as Director de Marketing at Ticnova since January 2002, where responsibilities include business development and commercial policy. Santi also supervises the marketing department and oversees brands such as BEEP, PCBOX, PCCOSTE, and La Fábrica del Cartucho. Additionally, Santi has been a key account manager for BEEP and leads a team of eight sales professionals. In academia, Santi has been an associated professor at CESDA since January 2016, teaching marketing in the airline industry, and an associated professor at Universitat Rovira i Virgili (URV) since September 2010, instructing courses on marketing techniques, direct and interactive marketing, and merchandising. Santi holds a postgraduate degree in Marketing Management from Rovira i Virgili, a specialization in merchandising and point of sale management from UOC, a postgraduate degree in training management from UAB, and a diploma in business sciences from Universitat Rovira i Virgili.