Tidal7 Asia
Arindam Chatterjee is an accomplished professional in creative communications with extensive experience in copywriting, strategy, and filmmaking. Currently serving as the Associate Creative Director at Tidal7 Asia since February 2022, Arindam has worked with notable clients including HDFC Life and Geneo. Prior roles include Group Head (Copy) at Bang In The Middle, focusing on creative communications for clients like TATA AIA and VIVO, and a tenure as an Independent Creative Consultant, specializing in digital content and marketing strategies. Previous experience includes positions at Reliance Entertainment as a Creative Writer and at NPCI as Assistant Manager in Marketing, where Arindam oversaw creative delivery for various financial products. Arindam's educational background includes a PGDM in Finance and Marketing from the Institute of Management & Information Science and a Bachelor of Science in Economics from the University of Calcutta.
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Tidal7 Asia
Tidal 7 is a Brand and Digital Agency. Our services include Brand Definition, Positioning & Architecture, Thematic Brand Communication across Digital, TV, Print, Radio, Outdoor etc., Full Service Digital Marketing including Digital Strategy, Creative, Social Media, SEO, Performance Marketing, Web & App Development, Gen AI solutions, etc. We have the ideation and execution capability with a proven track record in building some of India’s biggest brands in both the mainline and digital spaces. Digital is not an extension, it is front and center Being mainstream veterans, our starting point is always the brand and the brief. And then we build it in the digital world the way it should be built for the digital realities, not the way we have so successfully built brands on TV and print. From zero base, with the very different target audience and mind set clearly in mind. Video is the new language of content With increasing bandwidths and affordable high-speed connectivity, video is where digital is rapidly moving. And brands that can use this strategically, as part of an orchestrated, cohesive plan, can turbo-boost their entire communication efforts. At Tidal 7, we can design the blueprint for such a plan, bring it alive with creative that speaks the language of the digital generation, and execute it to the highest standards, at sustainable, sensible costs.