Aiste Krevneviciute

Aiste Krevneviciute has a diverse work experience spanning across various industries and roles. In 2008, they were an Advertising Manager at Beauty Therapy and Surgery Clinic SUGIHARA, responsible for organizing advertising campaigns and managing website content. From 2011 to 2013, they were an Office Administrator and later became a Conference and Events Coordinator at Strand Palace Hotel, managing client inquiries, making sales calls, and contributing to gross operating profit. From 2014 to 2015, Aiste worked as a Digital Marketing Executive at Vectone, devising strategies to drive online traffic and managing various marketing techniques. In 2015, they were a Digital Marketing Manager at Switchfire Ltd, where they managed global mobile marketing campaigns and researched new marketing opportunities. From 2016 to 2018, Aiste held roles at Treatwell, first as a Mobile Marketing Specialist and then as a Group Display & App Marketing Manager. In 2018, they briefly worked as a Paid Media Manager at Investoo Group before co-founding WhipDress, where they served as a Co-Founder & Director from 2017 to 2019. In 2020, Aiste co-founded Care4U Technologies, a company that received a pre-seed grant from MITA and focused on developing a recommendation system for preventive care and precision medicine. Aiste also worked as a Performance Marketing Advisor at IAB UK from 2020 to 2022. Currently, Aiste is the Director of Growth at Tide, a position they have held since February 2023. In their previous roles at Tide, they served as the Head of Growth from 2020 to 2023 and as a Digital Acquisition Lead from 2019 to 2020. Additionally, they worked as a Performance Marketing Manager at Tide from 2018 to 2019.

Aiste Krevneviciute completed their Bachelor of Business Administration (B.B.A.) in Business/Managerial Economics from ISM University of Management and Economics between the years 2005 and 2009. In addition, they have obtained various certifications in marketing analytics, digital marketing, app store optimization, and Google advertising between the years 2014 and 2018.