Geri Pancheva is an experienced product management professional currently serving as Lead Product Manager at Tide since August 2025. Previously, Geri held the position of Senior Product Manager at Secret Escapes from July 2021 to August 2025, focusing on enhancing digital journeys and optimizing conversion rates through data-led decision-making. Prior roles include Product Manager at Octopus Investments, where Geri led the development of financial products, and Product Manager at Pie.io, overseeing mobile app and logistics solutions. Geri's career began at Toshiba Tec UK as a Senior Business Analyst and Business Analyst, providing strategic technology solutions for blue-chip companies. Geri holds a Master of Arts in Marketing and a Bachelor of Science in Management with International Business from Royal Holloway, University of London.
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