Lucio J.

Lucio J. currently serves as the Lead Product Marketing Manager at Tide, where responsibility includes shaping and executing the global subscription strategy through product marketing expertise and analytical techniques. Prior experience includes roles such as Senior Product Manager at Swoop, where focus was on onboarding SME and specialized product squads; Strategic & Growth Manager at GoVerde Energia, directing growth strategies; Head of Product at Ambev, leading beverage subscription sales; and Senior Growth Marketing Manager at Dr. JONES SHAVE CLUB, building a digital-first razor subscription brand. Lucio J. has also held managerial positions at Parpe and Vollup, co-founding the latter, and worked in business development and corporate banking at iRecarga, ABN AMRO Bank N.V., and Citi. Lucio J. holds an MBA from FGV - Fundação Getulio Vargas and BBA degrees from FAAP and the University of New Hampshire.