Nishil K.

Nishil K. currently serves as the CRM Engagement Lead at Tide since December 2025. Previously, Nishil held the position of Head of Loyalty and Retention at Bulk™ from February 2024 to November 2025, implementing effective CRM and CX strategies that significantly enhanced employee satisfaction and exceeded revenue targets. Prior to that, Nishil was the Global CRM Lifecycle Manager for Uber Eats, where Nishil achieved a 76% increase in first-order conversion through innovative, data-driven campaigns. Nishil's earlier experience includes leadership roles in loyalty and CRM strategies at Paysafe, driving significant membership growth and engagement, as well as marketing management positions at Charles Tyrwhitt, focusing on brand launch and customer acquisition. Nishil began a career in marketing with a strong foundation through various roles at VSO and a robust educational background, including a Professional Diploma in Direct & Digital Marketing and a BA(HONS) in Media & Cultural Studies.